Customer Relationship Management Tools—Detailed Blog Samples
This is a collection of five guides that I wrote for my client, TechRadar Pro, and that are published on their blog. These writing portfolio samples are based on a theme of customer relationship management (CRM). I wrote these guides for businesses that want to:
Understand why and how CRM can help them improve interactions with their customers.
Figure out the main steps for implementing CRM within their businesses.
Make changes to CRM tools to boost customer growth and revenue.
Explore CRM within the real estate niche.
You will find links to each published sample below.
Intent of this writing on customer relationship management
The overall intent of this work is to build trust with TechRadar Pro’s audience through sharing helpful, useful information on CRM, and to attract people to TechRadar’s blog.
The other aims of this writing are to:
Educate the reader about key CRM concepts and tools.
Compare and contrast different steps within the CRM process
Break down and provide helpful explanations of complex customer relationship topics.
Help the reader achieve better relationships through a step-by-step approach to implementing CRM.
Show how using CRM products can boost revenue and retention.
Share insight and expertise around CRM.
Delight the end customer and strengthen their experience throughout the customer journey.
Maximize workforce productivity and reduce employee effort associated with CRM.
Links to my published writing on CRM tools and strategies
Here are links to my published samples.
Five reasons why you need a small business CRM
“One of the most powerful ways to stand out from your competitors is to create lasting, authentic relationships with your clients. Meeting customer needs through great communication, superb service, and deep insight helps you to build trust—and that really is a competitive advantage.
Creating those connections takes some work, but you’ve got a powerful ally in your corner—customer relationship management (CRM) software. Once the domain of huge enterprise companies, the best CRM software(opens in new tab) is becoming increasingly important to small businesses.”
How can CRM software help me improve customer relationships?
“Businesses rely on trust and building strong connections with their customers. One of the most powerful ways to do that is through a customer relationship management (CRM) tool. The best CRM software(opens in new tab) puts the customer front-and-center, so you can optimize your marketing and sales processes to drive conversions and boost revenue.
There are some excellent CRM tools out there. Once you’ve chosen the right CRM platform for your small business(opens in new tab), and implemented it in an effective way(opens in new tab), it’s time to roll up your sleeves.”
The eight steps in the CRM process
“Customer relationship management (CRM) software can make a huge difference to your business. It helps you to bring in more customers(opens in new tab), create authentic connections, manage clients at every stage, and boosts your efficiency and revenue. When you’re searching for the best CRM software(opens in new tab), it’s vital that it meets your business processes and needs.
These needs include defining what your requirements are, how CRM will integrate with your other systems, your CRM software’s capabilities(opens in new tab), and what to do once you’ve installed it. We can help.”
Seven changes to a CRM for business that drive customer growth
“Customer relationship management (CRM) software is central to running and growing a successful small business. Putting the customer at the heart of everything you do(opens in new tab) means that every client communication, product sale, or service provision is based on their needs.
When you’re looking for the best CRM software(opens in new tab), it’s important to think about your growth strategy. Customer-focused, relationship-driven growth is essential. In a self-service, always-online, extremely competitive marketplace, personal attention matters. We all want to connect with businesses that care, and a CRM lets you add a personal touch to every interaction.”
What is a CRM in real estate?
“So what is a CRM in real estate? Customer relationship management (CRM) software lets you manage every interaction and aspect of your client relationships. When you’re providing one of the most important services of all—helping your clients buy, sell, and rent property—CRM becomes even more critical.
The best CRM software(opens in new tab) enhances your client communications, puts the buyer or seller front-and-center, and helps you increase closings and revenue.”
More information about these portfolio writing samples
Here’s some more details on these pieces.
Learn about my client, TechRadar Pro
I created these samples for my client,TechRadar Pro. Find out more about them here.
Freelance writing services for these portfolio samples
I provided this content writing as part of the following services:
Writing expertise and topics for these portfolio samples
This content writing fell into the following topic areas:
<delete as applicable>
Technology: Software as a Service.
Type of writing
My writing for this content was bylined and attributed to me, you can see my profile on TechRadar Pro’s website here.
Similar portfolio samples
Discover more of my writing portfolio samples in related areas.
All logos and trademarks are used under fair-use guidelines. In all cases, my clients have paid for my work and they have complete ownership and copyright of the writing samples published by them and linked from this website, and no ownership is claimed or implied by me. Links to samples are included as per my freelance writing contract with clients. Linkage from this website is intended to provide my clients with greater SEO ranking through backlinks, and to demonstrate their expertise through my work. All excerpts from samples are placed inside block quote elements to prevent any possible duplicate content penalties. Any statistics mentioned are sourced from SEM Rush in mid-2022. For more information, please see my disclaimer.
By Paul Maplesden