SaaS Accounting & Reporting—Detailed Writing Samples
This is a collection of four guides that I co-wrote With Dave Robinson for Driven Insights and that are published on their blog. These writing portfolio samples are based on a theme of SaaS accounting and reporting. I wrote these guides for businesses that want to:
Understand accounting services and standards for SaaS companies.
Financial reporting and compliance frameworks.
SaaS revenue recognition and valuation.
You will find links to each published sample below.
Intent of this writing on SaaS accounting and reporting
The overall intent of this work is to build trust with Driven Insight’s customers through sharing helpful, useful information, and to show thought leadership as an outsourced CFO service.
The other aims of this writing are to:
Provide information on how SaaS valuation works.
Educate the reader about key accounting compliance and frameworks.
Compare and contrast different accounting standards.
Break down and provide helpful explanations of complex accounting and reporting topics.
Decrease the hassle, friction, and effort of meeting financial regulations for SaaS businesses.
Remove confusion and ambiguity associated with SaaS reporting.
Demonstrate thought leadership, particularly in the areas of accounts compliance.
Drive better business intelligence and decision-making for SaaS accounting.
Comply with regulatory frameworks for SaaS businesses.
Links to my published writing on SaaS frameworks, reporting, and accounting
Here are links to my published samples.
SAAS ACCOUNTING & SAAS FINANCE: TWIN ENGINES FOR SAAS GROWTH
“Optimizing your accounting practices for the SaaS space is critical to running a healthy SaaS business, but it’s not enough to transform it into a market leader. For that, SaaS finance expertise is essential. In this article, you’ll learn how accounting and finance fit together, the functions and roles in each, how you can benefit, and the SaaS growth stages where they matter.
Tracking deferred revenue on your balance sheet and periodically cobbling together your CAC for a one-off meeting is no longer enough. Your SaaS business is expanding, and you’re outgrowing a pure SaaS accounting function. It’s time for the next step—layering in wider SaaS finance expertise to measure your KPIs, price correctly, get investment, and build SaaS-focused financial management into your business DNA.”
ARR VS. EBITDA: WHICH IS THE BEST SAAS VALUATION METHOD?
“What methods do investors and buyers use to increase or decrease valuation? How do they value companies relative to one another? Is there a single “best” metric that drives valuation?
In this article, we’ll answer these questions and more by exploring two common valuation methods—ARR and EBITDA. You’ll learn how each of these metrics can serve as an indicator of a company’s financial performance, and which translates into a more reliable measure of value.”
ASC 606: SAAS REVENUE RECOGNITION IN FIVE STEPS
“ASC 606 was designed to manage this complexity, by providing a common framework for recognizing revenue. When a SaaS firm can accurately and consistently identify the period in which revenue was earned, leadership, investors, and other stakeholders have a clear window into the health of the business. When it comes to making informed decisions, this is critical information.
In this article, we’ll explore ASC 606 in detail, and answer the questions SaaS founders and CEOs ask most often.”
SAASOPTICS VS NETSUITE: WHO’S BEST FOR SUBSCRIPTION BILLING?
“It’s time to level up to dedicated SaaS accounting software for subscription billing. For many growing SaaS businesses, this comes down to a choice between SaaSOptics and NetSuite—but how do you choose the right solution for your SaaS finance and accounting needs?
Both SaaSOptics and NetSuite offer essential features for SaaS subscription billing, but you’ll also find key differences that will ultimately make one solution a better fit. Read on for a detailed comparison that will help you identify the best subscription billing tool for your SaaS business, so you can confidently invest in finance and accounting software to fuel your firm’s growth.”
More information about these portfolio writing samples
Here’s some more details on these pieces.
Learn about my client, Driven Insights
I created these samples for my client, Driven Insights. Find out more about them here.
Freelance writing services for these portfolio samples
I provided this content writing as part of the following services:
Writing expertise and topics for these portfolio samples
This content writing fell into the following topic areas:
Business: Risk and Compliance
Finance: Accounting and Taxes, Financial Management
Technology: Software as a Service
Type of writing
My writing for Driven Insights is ghostwritten. The main author of these pieces is Dave Robinson, an expert in SaaS finances, and I provided co-authorship assistance. This content was provided via a marketing agency, Brand Theory.
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By Paul Maplesden