For B2B marketing leaders

Your buyers are asking AI who to shortlist

If AI can't find and quote your company's expertise, then you won't make the list. I discover what you're missing and create content built to get you found. You get specialized, expert-led content writing and strategy that's designed to improve your visibility in organic search and AI answers.

Image of Paul Maplesden, a man wearing a beige cap smiling outdoors with green foliage in the background.

I've written for B2B companies like yours for more than ten years. That includes five at a global logistics giant, where I audited and improved AI search visibility at enterprise scale.

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How I help B2B marketing teams

Hi! I'm Paul Maplesden, and I'm a B2B content strategist and writer. I work with complex companies like yours, and my work focuses on three main areas:

  1. Helping you to plan and build your content marketing strategy for AI search.

  2. Talking to your subject-matter experts and using their insights to help you stand out.

  3. Creating original, unique content that helps you get discovered in organic search and AI answers.

Whether your buyers are using ChatGPT, Google, or Gemini, you need to get found. I write content with real substance. Where I get that substance from depends on availability: I'll use your experts' insights when I can talk to them, or the best public sources when I can't.

Either way, you get engaging content that people want to read, and it's all built to improve your visibility in AI search.

Why you need to get on vendor shortlists

Buyers are increasingly building their shortlists through AI search, and your name needs to show up. That only happens when an AI engine can find and quote your company's expertise. If you're not appearing on that list, then a competitor is instead. My job is to get your expertise out there for the AI engines to find.

Who you’re hiring

One senior person from start to finish. You'll work directly with me, throughout. I'll talk to you and your team to figure out the content you need and who it's for. I'll interview your experts and turn their insights into great writing. There are no juniors or handoffs, and I hit the ground running.

Ten years in complex B2B. I work across some of the most complicated industries, including logistics, finance, and technology. I write on topics from lending and payments through to enterprise SaaS, and I have bylines in the Journal of Commerce and TechTarget.

AI search visibility for startups, mid-sized, and enterprise companies. I worked with a global logistics company to measure how they showed up across both organic search and the major AI engines. I put a plan in place to increase their online presence, and saw major improvements in organic search visibility.

Find out more about me and see my work.

What do you need?

Everything that I write is built to help you get found in both organic search and AI answers. I can work with you in a couple of different ways.

1. Start with a plan. If you need to know why you’re not showing up in AI answers right now, then my complete AI baseline and action plan shows you how you’re doing and what you need to change. Then, my AI visibility program provides the content.

2. Start with a piece. If you already know what you need, then I’ll write each piece following the plan and strategy you already have. I create publicly researched content, expert-led articles, and white papers.

Publicly researched article From $2,000 I create in-depth content based on the best public sources. The fastest option when your experts aren't available and you need me to write something to a demanding deadline.
Expert-led article $5,000 I'll talk to your subject-matter experts to understand their knowledge. Then, I'll turn that into original insights that your competitors don't have.
White paper $8,000 This is a standalone, in-depth piece that I build from your experts' insights and your business knowledge. White papers are designed for your potential buyers to share with their team.

Who I’ve worked with

Over the last ten years, both industry leaders and startups have trusted me with their content.

Logos of clients that Paul Maplesden has worked with

Why my industry knowledge matters

I create content and marketing collateral for complex B2B companies. I enjoy taking technical and obscure insights and turning them into pieces that show your buyers why you're worth shortlisting.

Supply chain and logistics Warehousing, transportation, freight forwarding, omnichannel, fulfillment, forecasting, cold chain, tariffs, trade, peak seasons, and automation. I create incisive logistics content that shows buyers exactly what sets you apart.
Manufacturing Additive manufacturing, data and AI in production, MES, MRP, and inbound materials logistics. I write explainers and white papers designed for buyers who are looking at your manufacturing capabilities.
Finance Payment providers and platforms, SaaS finance, KPIs and metrics, fraud, lending, auditing, and technology. Grounded content based on the financial story you want to tell.
SaaS and enterprise technology SaaS, Internet of Things, automation, ERP, analytics, digital twins, data management, and AI. I create explainers, guides, and white papers for software vendors to help your product stand out.
Risk and compliance ISO and other certifications, trade and customs compliance, payment fraud, tariff strategies, auditing software, and supply chain risk. I write compliance content for buyers who need the rules explained quickly and accurately.

Let's talk

You're probably juggling a few different areas: a CEO who's started asking you about AI; a sales team that needs leads; experts who have plenty of knowledge, but no time to write. If you're trying to solve those problems, then let's talk. One conversation is generally enough for me to tell you how I can help and what it would cost.

Get in touch