SaaS Funding & Equity—Detailed Writing Samples
This is a collection of two guides that I co-wrote With Dave Robinson for Driven Insights and that are published on their blog. These writing portfolio samples are based on a theme of funding the growth of SaaS businesses through debt and equity. I wrote these guides for businesses that want to:
Understand options for funding the growth of a SaaS product and company.
Compare and contrast debt and equity as funding options.
Investigate venture capitalism vs. lending at each growth stage.
You will find links to each published sample below.
Intent of this writing on <topic>
The overall intent of this work is to build trust with Driven Insight’s customers through sharing helpful, useful information, and to show thought leadership as an outsourced CFO service.
The other aims of this writing are to:
Educate the reader about key SaaS funding options.
Compare and contrast debt and equity as investment choices.
Break down and provide helpful explanations of complex borrowing and venture capitalism topics.
Decrease the hassle, friction, and effort of getting funding for Saas business growth.
Remove confusion and ambiguity associated with SaaS debt and equity.
Demonstrate thought leadership from Driven Insights for SaaS investing.
Drive better business intelligence and decision-making for getting money for growth.
Mitigate risks associated with SaaS funding.
Allow the SaaS business to grow and scale.
Links to my published writing on SaaS investing and funding
Here are links to my published samples.
PRIVATE EQUITY VS. VENTURE CAPITAL: WHICH IS BEST FOR YOUR SAAS FIRM?
“Venture capital (VC) and private equity (PE) are among the most common sources of SaaS equity funding, but which is the right choice for your company? Understanding the unique advantages and drawbacks of each is a great place to start. While PE and VC share some common themes, there are also fundamental differences in their approaches, requirements, and goals.
It’s a delicate balancing act. Raising much-needed SaaS capital can accelerate growth, but it often comes at the expense of owners’ equity. We understand the pressures you’re under—from quantifying your cash needs, through seeking out the best investment partners, to securing capital at the right time with the right terms.”
DEBT VS. EQUITY: SELECTING THE RIGHT TYPE OF SAAS CAPITAL
“Two of the primary forms of SaaS capital—debt and equity financing—are often defined by their drawbacks. Debt financing, as the name implies, requires taking on a loan and repaying principal with interest. Equity financing avoids the need for current payment, but requires founders to give up a portion of their ownership.
Both options can provide much-needed capital to fuel growth, but if you’re a SaaS founder or CEO, it can seem like a choice between the lesser of two evils. ”
More information about these portfolio writing samples
Here’s some more details on these pieces.
Learn about my client, Driven Insights
I created these samples for my client, Driven Insights. Find out more about them here.
Freelance writing services for these portfolio samples
I provided this content writing as part of the following services:
Writing expertise and topics for these portfolio samples
This content writing fell into the following topic areas:
Finance: Accounting and Taxes, Financial Management
Technology: Software as a Service
Type of writing
My writing for Driven Insights is ghostwritten. The main author of these pieces is Dave Robinson, an expert in SaaS finances, and I provided co-authorship assistance. This content was provided via a marketing agency, Brand Theory.
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By Paul Maplesden