Building a Small Business Website—Collected Writing Samples
This is a collection of six guides that I wrote for ITProPortal and that are published on their website. You will find links to each published sample below.
Links to my published writing on building a small business website
Here are links to my published samples.
The foundations of creating a small business website
“Although intent is vital, its importance can sometimes get lost in advice about color schemes, domains, meta tags, and product listings. But, when you strip everything else back, it’s at the foundation of all your other choices. When intent guides your website choices, you know you’re building on strong foundations.
Let’s explore how focusing on intent can maximize your success with ecommerce, brand awareness, business goals, and the customer experience.”
Understand your customers to build the perfect small business website
“If you want to build a great, customer-focused small business website, then you need to see things as your customer does. This seems obvious—but it’s easily overlooked. If you’re a business owner, it’s very easy to only see things from your perspective, based on your business needs.
Stepping outside of your own point of view and understanding the customer’s experience from their viewpoint can be challenging. It’s helpful to illustrate this with some examples, contrasting a “business needs” drive with a “customer needs” viewpoint.”
What is UX when designing and building websites?
“User experience (UX) is an approach and process for designing and building websites, applications, and other products and services. UX focuses on the needs of the end user, ensuring that products are fast, simple, intuitive, and easy to interact with. A UX design approach increases user satisfaction, and reduces friction and frustration for your customers.
UX is closely linked with another discipline, known as UI, or user interface design. UI focuses more on the graphical elements of how a user accesses technology, and is an important part of UX; however, UX goes a step further, and considers the entire experience of users interacting with your services. ”
The top tools for building a small business website
“You have plenty of choices for developing your small business website, and it’s important to use the right tool for the job. Using the best website builder means you’ll create the perfect online presence with minimal effort. In this guide, we’ll cover the most popular website frameworks like WordPress, Squarespace, Wix, and Shopify—so you can make an informed choice.
When you’re deciding on one of the best small business website builders, it’s important to think about your business goals and the foundations of creating a small business website. ”
Tips for building your first business website
“You have quite a few options when it comes to building your website, and our recommendation is to keep things as simple as possible. That means starting with a website builder like Wix, Squarespace, Shopify, or similar.
This will make your business website easier to manage, and you can get up and running quickly through the tutorials and examples they provide. The website builder you choose depends on your business needs”
How to host a website
“Your business website is critical to interacting with your customers and selling your products. Top web hosting services offer the speed and reliability you need—providing fast, available web browsing for every visitor.
In this guide, we’ll cover these three options, explore the features of each, and explain how to get your hosting in place. The right type of web hosting will ensure your website is there when your customers need it—whether that’s running an ecommerce store, building trust in your small business, or simply providing information. ”
More information about these portfolio writing samples
Here’s some more details on these pieces.
Freelance writing services for these portfolio samples
I provided this content writing as part of the following services:
Writing expertise and topics for these portfolio samples
This content writing fell into the following topic areas:
<delete as applicable>
Business: Customer Relationships and Success, Digital Marketing and SEO
Technology: Cloud Computing and Hosting
Type of writing
My writing for this content was bylined and attributed to me, you can see my profile on ITProPortal’s website here.
Similar portfolio samples
Discover more of my writing portfolio samples in related areas.
All logos and trademarks are used under fair-use guidelines. In all cases, my clients have paid for my work and they have complete ownership and copyright of the writing samples published by them and linked from this website, and no ownership is claimed or implied by me. Links to samples are included as per my freelance writing contract with clients. Linkage from this website is intended to provide my clients with greater SEO ranking through backlinks, and to demonstrate their expertise through my work. All excerpts from samples are placed inside block quote elements to prevent any possible duplicate content penalties. Any statistics mentioned are sourced from SEM Rush in mid-2022. For more information, please see my disclaimer.
By Paul Maplesden