Website Report Metrics—Detailed Support Guide

This is a knowledge base article that I wrote for my client, Power My Analytics, and that’s published in their support area. This support guide explains how to track advertising performance in their software. I wrote this guide specifically for Power My Analytics customers that want to:

  • Track Facebook Ads performance.

  • Understand how to use the right fields in the reporting tool.

  • Report on revenue, leads, conversions, or other actions.


Intent of this writing on <topic>

The overall intent of this work is to support Power My Analytics customers.

The other aims of this writing are to:

  • Break down and provide helpful explanations of advertising tracking topics in the reporting tool.

  • Help the reader achieve a specific outcome through a step-by-step approach to reporting on advertising metrics.

  • Show how using Power My Analytics products can save the reader time and effort.

  • Remove confusion and ambiguity associated with tracking ad performance.

  • Drive better business intelligence and decision-making for advertising.


Links to my published writing on website report metrics

Here are links to my published samples.

Choosing the Right Metrics for Website Actions and Pixels Performance Reporting

Learn how to find the right fields in Data Studio to correctly report on Facebook Ads metrics including dealing with misaligned data. Accurately reporting your metrics will help you track leads, conversions, revenue, and Facebook Ads ROI. Because Facebook Ads and Instagram Ads use the same API, this article applies to both connectors.
— Choosing the Right Metrics for Website Actions and Pixels Performance Reporting, Power My Analytics

More information about these portfolio writing samples

Here’s some more details on this piece.

Learn about my client, Power My Analytics

I created these samples for my client, Power My Analytics. Find out more about them here.

Freelance writing services for these portfolio samples

I provided this content writing as part of the following services:

Writing expertise and topics for these portfolio samples

This content writing fell into the following topic areas:

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Discover more of my writing portfolio samples in related areas.


All logos and trademarks are used under fair-use guidelines. In all cases, my clients have paid for my work and they have complete ownership and copyright of the writing samples published by them and linked from this website, and no ownership is claimed or implied by me. Links to samples are included as per my freelance writing contract with clients. Linkage from this website is intended to provide my clients with greater SEO ranking through backlinks, and to demonstrate their expertise through my work. All excerpts from samples are placed inside block quote elements to prevent any possible duplicate content penalties. Any statistics mentioned are sourced from SEM Rush in mid-2022. For more information, please see my disclaimer.


 

By Paul Maplesden

 
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