Digital Marketing Channels & Strategies—Detailed Blog Samples
This is a collection of six articles that I wrote for my client, TechRadar Pro, and that are published on their blog. These writing portfolio samples are based on a theme of digital marketing. I wrote these for businesses that want to:
Understand the basics of online business marketing.
Decide on the best digital marketing strategies.
Learn about marketing funnels and channels.
See examples of marketing formats.
You will find links to each published sample below.
Intent of this writing on digital marketing strategies and channels
The overall intent of this work is to build interest in TechRadar Pro through publishing helpful guides to digital marketing.
The other aims of this writing are to:
Educate the reader about key digital marketing tools, strategies, and channels.
Break down and provide helpful explanations of complex marketing topics.
Help the reader achieve a specific outcome through a step-by-step approach to digital marketing.
Decrease the hassle and friction of getting the right marketing in place.
Share insight and expertise around marketing funnels and channels.
Allow businesses to grow and scale through effective marketing.
Links to my published writing on digital strategies and channels
Here are links to my published samples.
Marketing 101: marketing basics for small business owners
“How well do you know your marketing basics? As a new business owner, it’s likely not the top of your list of skills to refresh or learn, but it should be an important one. After you’ve just launched a new business, created the perfect products and services, built your website, and worked out how you’re going to serve your customers with the help of the best CRM software(opens in new tab), you’ll need to think about how to keep growing your business via strategic marketing.
In this article, we’ll be answering questions like: How do I get my brand’s message out there? Which is the right marketing channel to reach my target audience on? How do I advertise my website? How do I encourage customers to buy?”
The best organic marketing strategies for small business
“You’re ready to market your small business, and you have several strategies available to you. Will you market yourself through Facebook or Twitter, pay for ads on Google Search, invest in great website content, or start to build out your email list?
When you’re developing your marketing strategy and funnel, and utilizing the best CRM software(opens in new tab) to keep track of your project, it can be helpful to split your approaches into two broad areas.”
The best digital channels for marketing funnel stages
“Business owners and marketing managers are spoiled for choice when it comes to connecting with customers. For maximum impact, it’s important to match the most effective digital marketing(opens in new tab) channels with the relevant marketing funnel stages.
This helps you to develop a strong marketing strategy(opens in new tab)—using various approaches to raise awareness, generate interest, build connections, and persuade people to buy. You can then utilize the best CRM software(opens in new tab) to map and preserve these customer connections for future use in marketing and sales.”
The best marketing email examples for small businesses
“Email marketing is a powerful way for you to communicate with potential customers, and persuade them to buy from your small business. People on your email list have already signed up to get more information from you, and now you’ve got their details saved with the best CRM software(opens in new tab).
So how do you capitalize on that interest and turn them into paying customers? It’s a delicate process. You need to balance your email marketing strategy with the right campaigns and messaging, so you can keep people engaged. We can help. ”
What is a marketing funnel and how does it work?
“Persuading a customer to buy from your business isn’t easy. It’s a multi-step process that involves raising awareness, generating customer interest, guiding customers, and getting them to purchase.
We can visualize this process as a “marketing funnel”—at the top of the funnel, people have just learned about your business. As they move through the funnel, potential customers will drop off at each stage, until you arrive at the bottom of the funnel, when you have a handful who decide to purchase. ”
Six small business marketing strategies that work
“You have so many options when it comes to small business marketing strategies that it’s hard to know where to start. You need some solid and proven plans, from understanding your customers to sharing the benefits of your products and services, and to utilize services such as the best CRM software(opens in new tab) to manage your plans.
Fortunately, when it comes to getting your message across, there are several reliable strategies that will bring everything into focus. Whether you’re new to marketing and creating your approach for the first time, or you want to refine your messaging and tactics, we’ll share some strategies to optimize your time, energy, and budget.”
More information about these portfolio writing samples
Here’s some more details on these pieces.
Learn about my client, TechRadar Pro
I created these samples for my client, TechRadar Pro. Find out more about them here.
Freelance writing services for these portfolio samples
I provided this content writing as part of the following services:
Writing expertise and topics for these portfolio samples
This content writing fell into the following topic areas:
Business: Digital Marketing and SEO
Type of writing
My writing for this content was bylined and attributed to me, you can see my profile on TechRadar Pro’s website here.
Similar portfolio samples
Discover more of my writing portfolio samples in related areas.
All logos and trademarks are used under fair-use guidelines. In all cases, my clients have paid for my work and they have complete ownership and copyright of the writing samples published by them and linked from this website, and no ownership is claimed or implied by me. Links to samples are included as per my freelance writing contract with clients. Linkage from this website is intended to provide my clients with greater SEO ranking through backlinks, and to demonstrate their expertise through my work. All excerpts from samples are placed inside block quote elements to prevent any possible duplicate content penalties. Any statistics mentioned are sourced from SEM Rush in mid-2022. For more information, please see my disclaimer.
By Paul Maplesden